How an App Revenue Advance Works

You know that feeling, watching a number climb in the dashboard that's technically yours, and still not being able to spend a penny of it?

It happens to pretty much every developer at some point - the revenue shows up, gets confirmed, and then just sits there. That's simply how Apple and Google are built.

The good part is that you don't have to just wait it out.

An app revenue advance is what closes that gap: Ampere pays out most of what's already confirmed, right away, and Apple or Google settles up with Ampere later, once their own schedule finally gets there. Nothing about it is borrowed in the traditional sense, it's the money that's already earned, arriving a little sooner than the platforms would normally allow on their own.

There are a few ways to set this up:

• Some people like reassessing every month, so there's a version built around that, it resets fresh each time and runs 3.5%.
• Others would rather set it up once and forget about it, so there's a yearly option that runs itself automatically at a lower cost, 3%.
• And if paying everything back in one go doesn't sit well, there's a version that spreads repayment out over up to ten months instead, charging 3% on whatever balance is still outstanding rather than a single flat fee.

The numbers scale simply enough. £30,000 confirmed this month means roughly £25,500 landing the same day under the 85% cap, with the remaining £4,500 following once Apple or Google's normal payout catches up, minus whichever fee applies to the option chosen.

The advance is tied to that month's confirmed revenue, not a fixed credit line, so the amount available moves with the business.

A quieter month means a smaller advance, a spike, whether from a new release or a seasonal surge, means a larger one, without needing to reapply for a bigger facility each time.

Qualifying comes down to four things: a UK-registered company, Ltd, PLC, or LLP, at least £20,000 a month in App Store or Google Play payouts, 12 months or more of app history, and a clean policy record.

Gambling, adult content, and crypto apps aren't eligible no matter how strong the numbers look.

In practice, that cash can go straight toward whatever's already moving: putting more behind a campaign that's working, paying contractors or bringing someone on without waiting for it, shipping a feature that's been ready for weeks…

This isn't really about needing the money.

It's about not being stuck waiting on someone else's timeline when there's a way to move on your own instead.

The slider on the factoring page takes a monthly revenue figure and shows you what would land in your account the same day at the 85% rate, updating live as it moves.